Content strategist and writer for clinics.Healthcare copywriter for Australian clinics.
Your website deserves better than “we put patients first”.
Hi, I'm Amisha Sharma. I write websites, ads and socials for Australian clinics. Words that sound like you, rank on Google and stay inside the rules. Most clinics hire three people for this. I do all three. Here is what a medical copywriter does.
Booking new clinics now.
- All Clear Audit
- Founding audits $1,500
- Written to compliance rules
- Healthcare clinics only
- Written for AI search
- Fixed quotes in AUD
- Replies within 48 hours
- Australian English, Australian hours
Why does every clinic website in Australia sound the same?
Because a designer laid out the pages and whoever was free filled in the boxes.
Open three competitors in three tabs. Read the homepages. Same page, three times.
Here's what that costs you. Google can't tell you apart, so it doesn't rank you. Patients can't tell you apart, so they pick on price and parking. And somewhere in that copy is a line a regulator would read as a promise. You didn't mean it as one.
Three problems. Most clinics have all three. Nobody has told them.
You wrote the About page yourself at 11pm, between one clinic day and the next. Nobody meant for this to happen.
And here's the part nobody tells you about the rules.
What do AHPRA, the TGA and the NDIS rules stop you from saying?
Everyone blames the rules. Each one bans a short list of claims. The fines are real. So is this: everything else is still yours.
Here's a physio homepage with my marks on it, then the version I'd send back.
What most clinics have
Welcome to our clinic. Our caring team of highly trained practitioners is dedicated to providing patient-centred care in a modern, state-of-the-art facility. Sydney's best physios,Superiority claim we guarantee pain reliefOutcome promise and our patients say we fix backs in one visit.Clinical testimonial 20% off your first appointment.Offer without terms Book today.
What I would send back
Most people who book here have already tried resting it. You looked up the stretches. You took the anti-inflammatories. Six weeks on, it still catches when you get out of the car.
The first appointment runs forty minutes. We work out what is loading the joint and what is not, then you and your physio agree a plan you can actually keep to.
A made-up example, not a real clinic. Before-and-after photos are restricted, not banned. Cosmetic clinics face stricter rules still.
I write to the AHPRA advertising guidelines, the TGA advertising code and the NDIS Code of Conduct, and show you the checks. That is not legal advice, a compliance sign-off or an AHPRA ruling. The practice stays responsible for what it publishes.
Compliant copy isn't boring. Badly written copy is. I fix that.
Right. So who's actually going to write this for you?
Who is Amisha, and why trust a writer in Delhi?
Content strategist and healthcare writer. Master's in English from Delhi University. Marketing education from ISB (#1 in India). Currently studying marketing technology at IIT Kharagpur (#6 in India). 73 articles you can read right now.
I'm in Delhi. You're in Australia. Here's how that works. Australian hours, Australian English, Australian clinics. Delhi costs less to work from, and so do I. Brief me when you close. The pages are waiting when you open.
One person for the whole job. Strategy, pages, Google, AI search engines like ChatGPT and Claude, and the compliance check. Everything I write is on the services page.
My training first. Then the tool that checks my work.
Credentials
Certified. Not self-certified.
A master's degree and seven certificates, earned since 2019. The newest are in generative AI and writing.
You trained for years to do what you do. Your website got an afternoon. Fair enough. That's my job. Here's how to check I'm good at it.
All Clear Audit. Runs on every page I write.
All Clear Audit reads your website the way Google, AHPRA and AI search engines like ChatGPT and Claude do. All at once.
Three readers judge your site before a patient books: Google, AI search engines and the regulator. Most audit tools only check for Google.
Mine checks Google, AI answers and the rules in one report, with proof for every flag.
Can it rank?
Titles, page layout, speed and links. What Google reads before a patient does.
Will AI cite it?
Whether AI search engines like ChatGPT, Claude and Google's AI answers can quote your page, or quote your competitor instead.
Is it compliant?
Every line checked against the AHPRA, TGA and NDIS rules. Each flag quotes the section it breaks.
"Decent. But AI is picking favourites, and it isn't you yet."
A demonstration report, not a client's site.
All Clear Index. 30 audiology sites, 20 pharmacies and 20 About pages measured so far. Latest study →
That's the proof. Now the easy part.
Before you ask
Questions clinic owners ask before they hire me.
What does a healthcare copywriter cost in Australia?
Every job gets a fixed quote before any work starts. Book a free 30-minute call or fill in the form, and you get a number and a date back within 48 hours. No hourly meter. No surprise extras.
Who do you write for?
Australian clinics and the agencies that serve them. Physio, osteo, psychology, dental, podiatry, cosmetic, NDIS providers and specialist practices. I know the advertising rules each one sets.
Can you sign off my website as AHPRA compliant?
No, and I would be careful with anyone who offers to. I write to the AHPRA and TGA guidelines and the NDIS Code of Conduct, and I show you the checks. That is not legal advice, a compliance sign-off or an AHPRA ruling. Your practice stays responsible for what it publishes.
Why can't I see your client work?
Most of my healthcare work is confidential, so the clinics stay unnamed. What you can check instead: 73 published articles you can read now and a demonstration All Clear Audit.
How does working with a copywriter in Delhi actually work?
You brief me at the end of your day, by email or WhatsApp. I work Australian hours, in Australian English, and the pages are waiting when you open the clinic. Replies within 48 hours, always from me.
What happens after I send the form?
I read your site before I reply. Within 48 hours you get a fixed quote, a delivery date, and a straight answer if I am not the right fit. No sales call unless you want one.
Up for freelance
Ready when you are.
Clinic or agency. New site or a rewrite. One page or forty. Grab a free 30-minute call and we'll talk it through. Rather type? The form takes two minutes. A fixed quote comes back within 48 hours. If I'm not the right fit, I'll say so and point you to someone who is.Clinic or agency, one page or forty. Book a free call or fill in the form, whichever suits you.
Real person, real reply, within 48 hours.
Or book a discovery call.
Pick a time that suits you. You talk to me, not a sales team. A fixed price and date follow within 48 hours.
PS. The last photo from my portfolio shoot. It never made it anywhere else, so it lives here.